Friday, April 17, 2020

New Biz Opening Soon


Dashed Off by E C Koch
ITITY’s Girl Friday

Milwaukee, WI

Even without the circumstances of the current crisis, opening another brewery in the beer-saturated city of Milwaukee would be a challenge, but that’s just what master brewer, Les Mitchell, is about to do.

Scheduled to open later this week in the city’s Riverwest section, Humboldt Brewing Company appeared only days ago to be dead on arrival, yet now is poised to emerge as a symbol of triumph amid mounting despair.

Mitchell’s tenacity to see HBC through its difficult birth was matched just in time with the support of a local government eager to bolster its staggering economy, a gesture Mitchell readily acknowledges.

“The city counselors have been really great,” says Mitchell, “and in a way I’m lucky to be opening when I am—there’s no other scenario where they’d look the other way about the gas leak, or the asbestos, or that family of badgers living in the basement.”

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